A MediaCorp Green InitiativeLearn more
MediaCorp started its first Saving Gaia corporate initiative in 2007 with a documentary series on Channel NewsAsia. This initiative serves to create the awareness of saving mother earth, encouraging more people to be environmentally conscious.
Today, this initiative has grown into a month-long multiplatform and multi-faceted campaign which has become synonymous with environmental awareness and going green.
A month-long advertising campaign encompassing TV commercial, print ads, radio and outdoor posters is planned every June to create awareness of the green initiative.
The ‘Save my World’ music video was launched in 2012 and resonated well with people of all ages. In 2015, we bring you a sequel of the music video which makes use of animated characters to bring forth the green message, appealing to both the young and the young at heart; reminding everyone to do his/her bit to preserve a greener earth for the future generation.
Taking the environmental message further, MediaCorp started its first beach cleanup for staff to take part last September where more than 300kg of trash were collected. Another beach cleanup will be organised in June 2015 for MediaCorp staff to do their part to help save mother earth.
Notable print ads from past years.
Notable commercials from past years.